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When I was eighteen I joined the Marines. I didn’t know it then, but the most important thing you’ll ever learn in the Marines is a simple pledge: Semper fi (always faithful).
Today I consider that to be my own motto for life, so I draw no distinction between the Corps back then and our clients today. At PMG, we pledge an oath of faithfulness to our clients. We do this by placing their interests above our own, and by doing what’s right for them, not necessarily what’s easiest for us.
I call this corporate vow The Primo Pledge, and it informs everything we do.
Israel (Izzy) Sanchez Jr.
Founder and Chair, PMG Inc.