How Timeshares Market To People
3 min read
Industries and companies have to change and evolve if they want to survive. Even companies that have offered the same products or services for decades are always looking for new options either to improve efficiency or offer consumers something different. It’s how businesses not only stay in business but thrive. The timeshare industry is no different and over the years they have changed their platforms and ways of approaching people to improve their chances of getting sales. Some of their tactics remain the same and some of them have changed to the point that you are not even aware that you are being offered a timeshare deal, you think that you are being offered a great promotion by a respected resort.
One of the main changes in the world of timeshares is how they identify people to target. That’s to data available online, these resorts can identify which people love to travel the most and where they love to travel to. For example, if a resort company has properties in Orlando, Florida, it makes sense for them to market to people who love to travel there. Well that’s a wide net to cast and covers tens of millions of people around the United States. Marketing to that many people would be too expensive, so these companies have had to narrow their search and focus on an audience that’s most likely to respond.
Based on your income level, credit score, interest in traveling and interest in attractions in Florida, these timeshare companies can identify you as an ideal person to target and send you advertising via the mail, email, apps and social media. But how will they try to lure you in? Simple, with a free weekend getaway. Rather than trying to convince you that you should take the time to listen to them or consider their offer, they are going to offer you something that’s too good to pass up.
A free weekend for anyone, especially a person with a family, offers too much of an opportunity to ignore, especially in an area where your family would love to travel to. Once they have you interested in their offer they will continue to go after you and try to get you to say yes. That’s why you need to be smart and understand that the fancy resort that just randomly selected you for a free weekend getaway isn’t acting as randomly as they promise and the weekend is not as free as they claim it to be.
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Their high-pressure tactics
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