• July
    22
    2020
  • 3 min read

Do Timeshares See Airbnb’s As A Threat Or Advantage?

timeshare & airbnb's

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Airbnb’s have become a popular way to offer affordable travel options to people who are not fans of spending hundreds or thousands of dollars a night on hotel rooms. If you are going to travel somewhere, there’s a high probability that you need a room to sleep, shower and that’s about it. Other than that, you are more than likely going to be enjoying the attraction that brought you to the area, spending time with friends or family or something else. You do not spend a lot of time in these hotels or rented rooms so why pay for luxury if you are not going to be using it?

Hotels definitely see Airbnb’s as a threat but what about timeshares? How do they feel about the new opportunity for travelers to save? For the most part, timeshares are not concerned about Airbnb’s because they actually focus on selling the idea of owning a luxury room for a week. It’s a great way to market to people who usually couldn’t afford a suite at a hotel but for one or two weeks a year they are able to live like royalty. That’s the idea behind their marketing and they will do everything in the power to make sure their clients and prospective clients are invested in that as well.

Even in popular tourism destinations, centered around prime times of the year where local events drive tourists from everywhere, these timeshares will have an advantage. Rather than dealing with inflated prices for hotels and Airbnb’s, timeshares can ensure set pricing and availability to their clients. This gives them a major advantage over local competition, and they have an easier time selling commitments because of this.

Down the road, these resorts may see Airbnb’s as more of a threat but for now, they are happily moving forward with their traditional marketing and business tactics that have made them one of the wealthiest industries in real estate for decades with no signs of slowing down or having to shift their strategy in the near future.

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