Happy people make happy decisions. Over the years, thousands
of people have fallen for the sales tactics of timeshare companies. These
people are intelligent, they work hard, and they know that some of these
resorts are actually scams. Yet they still fall for the tricks. Why is that? To
better understand why this happens so often, we have to look at the process
that is involved with selling these spaces.
Getting You In The Door
The chances of someone randomly buying a property from a
cold call is less than zero if you think about it. People want to see the
property, get an idea of the costs, what’s going on in the area and more. The
only way these companies have a chance is to make sure that people are coming
in and seeing the area, seeing all that it has to offer and convincing them
that they want to stay here as often as possible. The best way to do this is by
offering free trips, free tickets to local attractions and so forth. Imagine if
you can stay in Orlando for an entire weekend without having to pay for a hotel.
The only catch is that you have to sit through a presentation for a few hours
and meet with a salesperson. That seems like a fair trade and you are going in
with a mindset that you are not going to buy anything. So, how can you be
tricked into signing for something that you do not want?
The Hook
The presentation isn’t actually designed to sell you on
anything. It’s designed to put doubt in your mind of all the things you’ve heard
about timeshares that are negative. Most people know timeshares aren’t a good
investment, but they do not know why. These presentations are designed to show
you why those “rumors” should be ignored and why putting your money into this
property is smart and can save you thousands of dollars a year.
There’s plenty of free food and alcohol around as well and
the idea is that once the presentation is done, you can easily walk away and go
enjoy the rest of your free weekend. Or can you? These companies want you to
walk away, they want you to go have a great time around town. They want your
kids to enjoy the swimming pools and for you to drive by all those expensive
hotels and see people unhappy that they are crammed in a building with hundreds
of strangers, living out of suitcases rather than having their own place to go
to.
This is when you start to wonder if everything you heard in
that presentation was true. “If so many people have purchased a timeshare
before then maybe they aren’t all bad. Maybe it’s not a scam, maybe it’s a good
investment because I can come here two or three times a year with my family and
save a fortune on hotels and be more comfortable.” That’s all it takes; this
little bit of second-guessing and you’re hooked.
It wasn’t the high-pressure sales tactics that got to you,
it was the information presented in a calming way, the relaxing, fun time you
are having in the area and seeing the costs of hotel rooms that gets to you.
This is when you start to think about the prospect of actually owning a
timeshare and how fun it would be. Then you start thinking about how easy it is
to rent out your week as you learned in your presentation.
If you do not want to come down for the week, then you can just find someone else to cover the costs and maybe even make some extra money off of it? This is all it takes for you to change your mind and that’s exactly how the process works when it comes to convincing smart, hardworking people that they should buy their own timeshare.
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